Dana White talks about how viral "dog sh*t" video can impact Paddy Pimblett's career trajectory

Whilst discussing the viral video featuring Paddy Pimblett and his dog, Dana White spoke about the "it factor" that 'The Baddy' has.

Since making his UFC debut last year, Pimblett has been one of the fastest-rising stars in MMA. The Liverpudlian has won all three of his fights so far with a mix of KOs and submissions, as well as taking home a Performance of the Night bonus in each.

Due to Pimblett's rise in popularity, the UFC president believes the 27-year-old is well on his way to stardom. Dana White highlighted the viral video of the UFC lightweight and his dog from last month. The 53-year-old believes Paddy Pimblett is becoming a serious draw because the video ended up everywhere:

"He has that "it factor" that I always talk about and obviously he's undefeated here in the UFC now. If this kid can keep winning these key fights, he's gonna be a massive superstar."

Discussing the video of Paddy Pimblett and his dog, White added:

"That video of his dog going to the bathroom was so unbelievably viral it was insane...It was everywhere and it was really big in America. Stuff like that doesn't hurt either."

Catch the full interview with TMZ Sports here:

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Aljamain Sterling weighs in on Dana White's appearance on Paddy Pimblett's podcast

Paddy Pimblett has made headlines for the wrong reasons this week after making controversial claims against MMA journalist Ariel Helwani.

On the latest episode of Pimblett's podcast Chattin' Pony, 'The Baddy' welcomed Dana White as they previewed the upcoming UFC 282 card. During the show, Pimblett stated that he disliked the award-winning journalist because he believes he's only interested in making money from fighters.

UFC bantamweight champion Aljamain Sterling has weighed in on the situation. According to Sterling, 'The Baddy' likely only said those things because Dana White was sitting across from him. The UFC president has had several public run-ins with Ariel Helwani in the past. In a video uploaded to his YouTube channel, 'Funk Master' said:

"The whole situation I think is definitely some brown-nosing for sure. I don't knock Paddy for trying to get some extra brownie points. But damn dude like get some oxygen a little bit. Like get your nose out that a** so that you can come up for some air. You need a little bit of air down there."

Catch the full video here: