Grigor Dimitrov ditches Nike for Lacoste, debuts new kit at French Open 2023

Grigor Dimitrov has debuted his new sponsorship with Lacoste at the 2023 French Open, joining the likes of Novak Djokovic and Daniil Medvedev in associating with the brand.

Dimitrov started his Roland Garros campaign with a bang, defeating Timofey Skatov 6-0, 6-3, 6-2. His commanding performance helped him improve to a 16-10 win-loss record for the season and 15-12 overall at the claycourt Major.

The Bulgarian sported his brand new Lacoste kit during the clash, after having recently parted ways with Nike. Lacoste also took to social media to welcome Dimitrov to their family.

"A new crocodile had been spotted in @rolandgarros. Welcome to the #TeamLacoste, Grigor Dimitrov," the brand tweeted.

Lacoste's official social media handle also celebrated the former World No. 3's emphatic first-round victory in Paris.

"A partnership launched in-style. Grigor Dimitrov scores a straight set win to begin in Paris. Welcome to the family Grigor," a post said.

Lacoste recently released a commercial starring Dimitrov, where he practiced on clay dressed in an all-white ensemble.

A fan shared an image from the commercial on social media and speculated that the all-white kit would be the Bulgarian's outfit for Wimbledon 2023.

Djokovic joined Lacoste as a brand ambassador in May 2017. Medvedev, meanwhile, partnered with the French brand in 2019. The Russian even debuted his new logo, designed in partnership with Lacoste, at the 2023 Australian Open.

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French Open 2023: Grigor Dimitrov and Novak Djokovic through to second round, Daniil Medvedev crashes out

Grigor Dimitrov through to the second round of the 2023 French Open

Grigor Dimitrov will be up against Emil Ruusuvuori in the second round of the French Open. Unlike Dimitrov, Ruusuvuori's win was anything but straightforward as he battled past Gregoire Barrere in a tense five-set encounter.

Novak Djokovic meanwhile enjoyed a straight-sets victory over Aleksandar Kovacevic, coming through 6-3, 6-2, 7-6(1). The Serb will take on Marton Fucsovics in the second round in Paris.

On the other hand, Daniil Medvedev was ousted from the tournament in the first round. World No. 172 Thiago Seyboth Wild pulled off a stunning upset by defeating the second seed 7-6(5), 6-7(6), 2-6, 6-3, 6-4.

With his win, the Brazilian advanced to the second round of a Grand Slam for the first time in his career.