Dallas Cowboys player Micah Parson signs deal with Adidas

On May 14, Adidas announced a groundbreaking "multi-year partnership" with Micah Parsons, the Cowboys' star linebacker. This partnership will boost his influence on and off the pitch as an athlete and professional.

Parsons was a part of the first round of the 2021 NFL draft and finished his rookie season as AP Defensive Rookie of the Year. He will be seen wearing Adidas gear at games and promoting the brand in accordance with the collaboration.

With 13 sacks and 64 tackles in his rookie season, Parsons turned out to be a game-changer. Adidas matches his career goals on and off the field. Micah Parsons and Adidas share a vision of excellence and inspiration beyond athletic gear. Adidas Vice President of Sports Marketing Chris McGuire credited Parsons' drive and charisma for this collaboration.

According to Chris McGuire, Adidas Vice President of Sports Marketing—

"Since his rookie year, Micah has distinguished himself a transformational player in the league with his relentless drive, unique and engaging personality, and overall pursuit of greatness."

Adidas' elite roster, including Patrick Mahomes and Trevor Lawrence, bodes well for Parsons and the brand.

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Micah Parsons signing partnership with Adidas: A new chapter begins

Parsons is a three-time Pro Bowler and a two-time All-Pro. He will play for the Cowboys for the upcoming fourth season. With 40.5 sacks, 51 tackles for loss, seven forced fumbles, and 89 quarterback hits in his first three seasons, Parsons has accumulated an impressive record.

The Signing Details

Adidas welcomes Parsons into its family, marking the beginning of a promising collaboration. Parsons brings drive and determination to the three stripes after his NFL success. He will promote Adidas with Adidas gear during games.

During the deal, Parsons stated—

"It’s very clear to me that adidas is best aligned with my ambitions and career goals. The three stripes has already done so much for me and I know that this is going to be special."

Parsons’ Vision

Micah Parsons shared his enthusiasm about the partnership, emphasizing his goal to inspire athletes worldwide.

Parsons said—

"From the start, I aimed to inspire athletes globally."

He believes Adidas perfectly aligns with his aspirations and is eager to see what the future holds. This partnership is a significant step in Parsons' journey to influence and inspire the next generation of athletes.

Parsons will showcase selected Adidas gear during games as part of this collaboration. Beyond the gear, Micah Parsons will also engage in various brand promotions. His involvement in Adidas campaigns will help amplify the brand’s message and reach a broader audience.

This partnership hinges on Parsons' dedication to inspiring young athletes. He hopes his Adidas collaboration will inspire aspiring athletes to work hard for their dreams.