This week the striker Adriano launched a project in the community of Vila Cruzeiro, Rio de Janeiro, where he grew up. According to the statements of the player “the intention is to occupy the minds of kids”. It may be true, but there is something else. The image of Adriano is more scratched than ever since his pictures with guns together with drug dealers (photo under the article) were disclosed in April. His agent, Gilmar Rinaldi, has always been marketing man since his times as goalkeeper and knows the importance of ‘trying to clean up’ this ‘spot’ in the Adriano career. Nothing better than a social project in a poor community to regain the lost credibility.It has become boring and tedious. Since 2004 Adriano has been almost daily news on sites, newspapers, TVs and radios in Brazil. Often for trivial reasons. Is undisputed that the Roma player has a huge potential, is one of the greatest wastes of talent in recent years, but he spent far from the World-Class that promised to be. His nickname Emperor makes more sense for him to have the same name of the Emperor Adriano, who ruled Rome between the years 117 and 138. No more that..Eight years in Italian football his average not reached 0.4 goals per game. Adriano never was the top goal scorer of the Serie A Championship and never even got to the top three among the top goal scorers on the table. One of the few glories of Adriano was taking Brazil to the title of the FIFA Confederations Cup 2005 being protagonist at imposed upon victory over Argentina by 4-1 in the final. And last year leading Flamengo to Brazilian title. Nothing more..His unprofessional attitude and his life style off the pitch is fantastic for the newspapers to sell copies, coupled with the fact that Adriano was born in Rio de Janeiro and was the last great talent revealed in Flamengo, the most popular football club from Brazil. These factors make him be almost a pop star.There are other Brazilian strikers who did much more as football player and many people pretended “not see”. Amoroso, for example, was top scorer in three leagues: Brazil (94), Italy (99) and Germany (2002). Does anyone know any other player, except Romario, who was the top goal scorer of three major national championships? Amoroso was also crucial in the South American and FIFA Clubs World Championship titles playing for São Paulo FC in 2005 – including beating Liverpool in the final. Nobody talked about these feats…
The football world also is dirty..