Watch: When Luka Doncic wore his signature shoe at Jordan Event in Paris

Luka Doncic is one of the best players in the NBA and he endorses Jordan Brand. The Dallas Mavericks superstar is having a career year, which should drastically impact the sales of his shoes.

The 23-year-old guard debuted his signature shoes during the Quai 54 basketball event in July 2022. Since the event is sponsored by Jordan Brand, it makes sense for the footwear company to have its signature athlete attend it.

This article will reveal photos and videos from the streetball basketball event in Paris. We will also take a look at Luka Doncic's impressive career and how well he's played in the 2022-23 season.

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Luka Doncic showed off his signature shoes in Paris

Quai 54 is the world's biggest streetball tournament. The annual event is very unique since it's held right below the Eiffel Tower. It features many talented players worldwide, as well as many celebrities and professional athletes.

The Jordan Luka 1 shoe was released in July 2022, just before the Mavericks superstar made his debut at the event. The talented guard stepped onto the court wearing his signature shoes, as seen in the video above.

Besides Doncic, several other prominent athletes attended the event. Most notably, Zion Williamson of the New Orleans Pelicans was there with Luka.

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Like the Mavericks guard, Williamson signed a contract with the footwear company in 2019. He's had two signature shoes with Jordan Brand, and considering how amazing he has been, this number will likely increase over the next few years.

Doncic wore Jordan's retro models as well as exclusive colorways prior to receiving his signature shoes. Getting signature shoes, on the other hand, is very special, especially since Jordan Brand is very picky about its signature athletes.

When it comes to signing athletes, Michael Jordan, the greatest basketball player of all time, has the final say. As a result, having signature shoes with a well-known footwear brand must be a huge honor for Luka Doncic.

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Doncic is dominating the NBA this season

Luka Doncic is the top MVP candidate during the 2022-23 season. While it's still too early to tell whether or not he will win the prestigious award, he has been incredible so far.

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In 18 games this season, Doncic has averaged 33.1 points, 8.7 rebounds, and 8.4 assists. He's also shooting a career-high 50.4% from the field, which is very impressive.

Doncic has been fantastic so far this season (Image via Getty Images)

Despite Doncic dominating the league, this hasn't translated into wins. After a great start to the season, the Dallas Mavericks have lost four games in a row and now have a 9-10 record.

The Mavericks will host the Golden State Warriors on Tuesday night, hoping to snap their losing streak. Defeating the defending champions will be extremely difficult, but it is far from impossible if Luka gets more help.