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FIFA has agreed a deal with Italian agency MP & Silva which will see the agency distribute media rights of the 2018 and 2022 FIFA World Cups in the country.
MP & Silva will be responsible for distributing the rights of all the 64 matches and ceremonies of the 2018 event in Russia and the 2022 event in Qatar. The deal also includes the rights of the Confederations Cups in 2017 and 2021.
“We are extremely honoured with this long-term relationship with Fifa as very few companies worldwide have the privilege of being selected by Fifa as their sales representative for the Fifa World Cup,” said Riccardo Silva, MP & Silva president.
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FIFA TV director, Niclas Ericson added that the agency is the ideal partners to distribute the right in the country.
“MP & Silva has done a great job in leading the distribution of international football content in Europe and other world regions and they are clearly the best partner we could select to distribute the media rights for the Fifa World Cups 2018 and 2022 in Italy. We are excited with the prospect of reaching out to a new generation of Italian football fans,” he said.
The deal marks an extension to the current relationship which sees the agency already marketing the media rights of next year’s World Cup in Vietnam and Oceania.
