Football Association extends partnership with Big Cola

The Football Association (FA) has extended its partnership with Big Cola for the remainder of the 2014 World Cup qualifying campaign and the FA’s 150th anniversary. Under the new agreement, the leading product of the Peruvian multinational beverage company AJE , Big Cola will extend its reach to Malaysia and Myanmar apart from being an official partner to the England team in Thailand, Vietnam, Indonesia, India, Laos and Cambodia.

Big Cola’s current objective is to increase fan engagement across digital and mobile channels, and social media promotions working with the FA.

“We are delighted to strengthen our brand presence outside the United Kingdom and continue working with Big Cola,” said Sean McAuliffe, global head of business development at the FA. “Asia is a market of increasing importance for us and working on partnerships with brands like Big Cola increases our presence in the region and is a great avenue for our Asian fans to support the team.”

“We have been very pleased with our partnership with the FA in Asia over the past couple of years,” added AJE’s chief marketing officer, Jorge Lopez Doriga. “Our Big Cola brand is now strongly associated with English football, and football fans in the region continue to think big thanks to our promotions and campaigns with the FA.”