Djokovic signs new deal with Adidas

Novak Djokovic, the world number one, who has been wearing Adidas footwear for a long time now, has signed up a new deal with the German footwear company. Nole has been seen wearing the new range of footwear by Adidas – Barricade 7 – at Roland Garros 2013. He has remained loyal to the brand that he endorses and has also worn the Barricade shoe in the earlier Grand Slam titles that he has won.

Djokovic endorses a Japanese apparel brand Uniqlo, and is also in partnership with IMG since last December.

Praising the shoe, Djokovic says that Adidas Barricade is indeed his favourite shoe and it suits his game the most. The shoe provides him with a lot of comfort for his dynamic movement while playing on clay and other surfaces. The shoe has an optimal weight which enriches also his performance. He also claims that Barricade 7 has indeed given him the strength to gain his first Grand Slam title on clay.

Vincent Montalescot, vice president of global sports marketing at Adidas, had this to say. “It has been more than impressive to see Novak evolve into the world number one tennis player today. Adidas is proud to partner with Novak and will do all we can to help him win more titles in the future by ensuring his footwear is industry-leading,”