Sting was someone we thought would never end up in a WWE ring, but almost 15 years after WCW closed its doors, The Icon finally made his debut. He was able to get in a WrestleMania match and a couple of other bouts before his career was ended by an injury during a bout with Seth Rollins.
While it’s disappointing we never got the Undertaker vs. Sting dream match we were all hoping for, we still got to see the man who carried WCW on his back through its worst times make an impact on the grandest stage of them all.
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We have only seen Sting a few times since his retirement, but if he was willing to get back on the road, there are plenty of things he could do to help the WWE and some of the younger generation Superstars at the same time.
His popularity is still high among older fans, and he won over the younger crowd in a very short amount of time. His return in a non-wrestling role would get a lot of press, so it would make sense from a business perspective.
Even without being able to get physically involved, Sting is someone fans would be happy to see back in any capacity. This slideshow will look at five possible positions he could fill.
#5 Host
With the success of the WWE Network, the company is always looking for new content to expand its original lineup. Edge and Christian, Renee Young, Corey Graves, JBL and Mick Foley have all benefitted from having their own show.
Sting is a likeable guy with a big personality, so he would be a natural when it came to hosting his own program. His status as a legend would get him access to any number of celebrities and athletes who grew up watching him battle Ric Flair and the New World Order, so it could be something as simple as an interview show.
However, something based more in the wrestling business would be a better fit. He could take a look behind the scenes during WWE events, or he could do something entertainment-based like The Edge and Christian Show That Totally Reeks of Awesomeness.
#4 Manager
Countless wrestlers have transitioned to managerial positions once their career in the ring came to an end, and if Sting is interested in taking a bigger role in the development of the next generation, he would be a perfect addition to that list.
Zeb Colter, Bobby Heenan, Paul Ellering and JJ Dillon all got their start as wrestlers, but most people know them for their work at ringside supporting their clients than anything else. Superstars naturally make good managers because they know the business inside and out.
Sting could guide a struggling Superstars or tag team to new heights by passing on his decades of knowledge and lending them some of his popularity with the fans. People will cheer for The Stinger regardless of who he is with, so eventually, it will carry over to his client.
Sting is great on the mic and brings a different kind of energy to his promos than most managers can, so he would offer something different than the stuffed shirts who talk a big game without the ability to back it up.
#3 Commentator
The best commentary teams have always included at least one former wrestler. They can offer insight into the matches that someone who has never been in the ring could never understand while giving fans a face they recognise for the sake of familiarity.
Jim Ross and Jerry Lawler. Mike Tenay and Bobby Heenan. Michael Cole and JBL. These duos were all popular because one of them was a former wrestler. For the most part, WWE’s commentators have been around for a long time, and Sting would freshen things up a bit.
He could get his bearings down in NXT before moving to Raw or SmackDown, or he could choose to be a permanent fixture in the developmental territory if he also decides he wants to coach at the Performance Center full-time.
Sting’s enthusiasm for the sport is unmatched, and his decades of experience would give him all the knowledge he needs. Once he learns the ins and outs of calling matches, he could become one of the most popular commentators in WWE.
#2 General Manager
Raw, SmackDown and NXT each have their own General Manager, but nobody lasts forever in that position. William Regal doesn’t look like he is going anywhere, but Daniel Bryan and Kurt Angle could be transitioned to different roles.
Bryan is spending time at home raising his newborn daughter, and Angle has stated numerous times he is looking to get back in the ring at least once before he retires for good. If one of them vacates their position as GM, Sting could step up to fill their shoes.
He has flirted with the role of an authority figure in the past, but his main job has always been that of a wrestler. Since he can’t compete anymore, putting him in a position of power would be the next best thing.
Like Angle and Bryan, The Stinger would bring legitimacy to the role because the WWE Universe respects him so much. Considering he was a WCW man for most of his career, it would be fun to see him with a little power in WWE.
#1 Owner
WWE has had storylines about power struggles almost every year, but it has been a long time since the company did an angle involving someone else purchasing controlling interest in WWE. Perhaps it’s time to bring it back.
As someone who stayed loyal to WCW during the Monday Night Wars, Sting would be the perfect person to challenge the McMahon clan for ownership of the company. There is already enough history for WWE to draw from for the story to make sense.
Sting could play a man who is still bitter about Vince McMahon coming in and closing the doors of the place he called home for more than a decade. How he got the money to buy the company wouldn’t be an important detail.
Battling the McMahon family could lead to a series of matches at Survivor Series to determine who gets control of the company. Sting could easily play the heel or babyface in this scenario, but it would be better if he was the bad guy so WWE’s eventual victory gets the right response from the crowd.
Any of these jobs would be a great way to use Sting, and if he is willing to participate, he could bring a lot to any storyline he is given.
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