WWE has been very specific on their target market over the past number of years. With the overall numbers drastically declining as far as viewship, the company now puts a great deal of focus on getting network subscriptions. Per the WWE website, the tally reached 1.82 million right after WrestleMania. However, that was eight months ago, and usually those numbers are skewed due to WrestleMania still being an attraction to even casual fans.
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The stock could be implying a lack of interest as well. In a recent article from KentuckyNews, the company is experiencing a decline in the market, which may be indicating a lack of overall investment in the company as a whole.
“[WWE stock] registered a decrease of 6.28% in short interest. WWE’s total short interest was 6.06 million shares in December as published by FINRA. Its down 6.28% from 6.47M shares, reported previously. With 662,300 shares average volume, it will take short sellers 9 days to cover their WWE’s short positions. The short interest to World Wrestling Entertainment Incorporated’s float is 16.56%. The stock decreased 1.41% or $0.26 on December 2, hitting $18.19. World Wrestling Entertainment, Inc. (NYSE:WWE) has risen 3.29% since May 2, 2016 and is uptrending. It has underperformed by 2.02% the S&P500.”
Although the article does state there has been an uptrend since the spring, the shares are indeed something to pay close attention to. In fact, the shares have decreased 1.41% this past weekend, and is underperforming.
Currently, the business model of WWE, particularly since the advent of the network, seems to be going in a good direction. For all the old school fans, there is a vast library to choose from to experience some nostalgia of the good ol’ days. For those who are new to the product, a series of recap shows are available to view. Additionally, the original content such as the Stone Cold Podcast, Edge & Christian Show That Totally Reeks of Awesomeness, Breaking Ground, and Talking Smack all contribute to making the decision to create a network incredibly beneficial.
Perhaps one of the greatest assets of the WWE Network is the NXT brand. Not only has it made a groundswell from the WWE Network subscribers, but the quality of product has created a wider viewer base based on its rave reviews.
Despite the product of the main shows such as Raw and SmackDown being severely lackluster for quite some time, at least the company has other components that keep the interest alive on a weekly basis.
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Ex WWE writer blasts Liv Morgan HERE
