9: The KISS Demon
Rock band Kiss main-evented the August 23, 1999 episode of Monday Nitro performing their song God of Thunder. Fans at the stadium who had come to watch WRESTLING weren’t into and viewers at home switched over to the then WWF.
At the end of the performance, Kiss rolled out their own Kiss themed wrestler, The Demon, who came complete with Gene Simmons face paint. The Demon’s push ended within a month and in the end just appeared on TV to finish off with contractual obligations. The highlight of his career came when was being the legendary Great Muta’s stooge as part of Vampiro’s faction, The Dark Carnival.
8: Kerwin White
Another racist WWE gimmick on this list? Unsurprising. Why Chavo Guerrero was repackaged to play a middle aged white man? No idea. After getting attacked by the Mexicools, Chavo dyed his hair white and renounced his heritage. He drove a golf cart to the ring and wore sweaters. His tagline was “If it ain’t white, It ain’t right”. Still think the gimmick wasn’t racist?
The character was a racist who called out minorities and fans didn’t receive it well at all. The gimmick ended after the tragic death of Chavo’s uncle Eddie Guerrero in 2005.
Interesting fact: Dolph Ziggler started his career as Kerwin White’s caddy.