XOLO, a leading smart mobile devices brand, announced a three-season exclusive partnership with Liverpool Football Club to become the official Regional Marketing Partner for India, Sri Lanka, Nepal and Bangladesh. With the growing popularity of football in the region, the partnership with the iconic Liverpool FC signifies the company’s long-term intent to promote football across the sub-continent, as it deepens engagement with younger, new-age consumers.
Chief Commercial Officer at Liverpool FC, Billy Hogan commented: “We are delighted to announce our very first regional marketing partnership in India with XOLO, a leading smart mobile devices brand. Through this partnership we will deliver exclusive LFC content and exciting opportunities for fans to visit our home, Anfield. We have millions of fans in India and we are committed to bringing the Club closer to them. Teaming up with XOLO and launching our very first International Academy in Pune represent the start of our journey in India to make fans feel like their Club in right on their doorstep.”
The agreement was inked at a press conference at Melwood Training Group by Olly Dale, Sales Director, Liverpool Football Club and Sunil Raina, Business Head, XOLO. Liverpool legend Kenny Dalglish and current first-team player Joe Allen were also present at the occasion.
To celebrate the partnership, XOLO provided young football-crazy fans a chance to meet Liverpool legend Robbie Fowler at an event in Delhi. 3 lucky winners of a Facebook contest ‘One-Two with Robbie’ got a once-in-a-lifetime opportunity to interact with the football legend and click pictures with him.
The partnership will add extra cheer this New Year for Liverpool FC fans in India. XOLO will offer its users in India rich content from Liverpool FC on their mobile handsets, exclusive merchandise and the chance to meet various Liverpool FC players and legends. Some lucky fans, customers and business partners will also get the unique opportunity to witness live matches at Anfield.
“Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC, we will seek to not only increase connect with the youth but also drive growth for football in India,” said Sunil Raina. “We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India”, he added.