#2. Should sign Braun Strowman: He could prove to be a value for money signing for AEW
This is where planning and utilization for Braun Strowman in AEW will be key. Let's take a scenario where AEW gives him the multi-million dollar contract that he demands.
AEW is a business, and just like any other wrestling promotion, they look at wrestlers as assets to boost revenue in the long run. While not every superstar can make the difference that the likes of CM Punk and Bryan Danielson can, Strowman could be worth the price that he demands.
Ultimately, it depends on how AEW plans to utilize Braun Strowman. To get the maximum value out of him, the company needs to push him as a top-tier star - if not the central star of the company.
It's not hard to imagine Braun Strowman reaching top-tier status in AEW, even though he isn't the most proficient or technical wrestler. The good part about wrestling is that he doesn't need to be.
AEW could present Strowman as a larger-than-life character and make money through merchandise and various other revenue streams.