#1 AEW empowers creative freedom

AEW management provides a lot of creative freedom to the wrestlers. They work as a team, discussing several ideas that give rise to brilliant segments and matches. The wrestlers are also encouraged to have unscripted promos, which removes a lot of burden from the wrestler's perspective. Nothing is forced. This way the whole locker room shares a very positive working environment.
“He’s [Tony Khan] very open to suggestions, I talk to him everyday about ideas for the show, live shows, advertising, press, action figures – and that’s a really cool environment for me to be able to use my 30 years of experience in a positive way and not being undermined because I’m just talent. I’m as much part of the office as anybody is and I think that’s a lot of fun and challenging in a great way for me.” - Chris Jericho H/T talkSPORT
Cody has no chance against John Cena? Details HERE
A brilliant example of this is when the AEW participants came up with the idea of utilizing the territory of Daily's Place with TIAA Bank Field in the shape of a unique match called the "Stadium Stampede." The Inner Circle was going up against The Elite in a falls count anywhere match, but it was definitely unlike anything that we have ever seen. The match featured a golf cart chase, a messy bar room brawl, and even a real horse-riding cowboy inside of the Jacksonville Jaguars stadium. The match was an overall experience that the fans thoroughly enjoyed. The participants in the match later stated that it was one of the best matches that they had been lucky enough to be a part of.
Such exceptional and wacky ideas often produce great gimmick matches for AEW. Fresh and unique concepts are exactly what a new product like AEW should try to put together. Thus far, AEW has been superb at it, and if they keep using their creative hats this way, there is no stopping them.