#3 CM Punk has his own Hollywood aspirations
CM Punk has made no secret that he wants to be a successful actor, like Batista and John Cena. His recent roles in Girl on the Third Floor and Heels indicate his hopes to be a movie star in the future.
Once upon a time, Hulk Hogan thought he would have a viable career in Hollywood, and that didn't necessarily turn out the way he wanted it to. Hogan's wrestling career was arguably on the decline as he got older, but the nWo gave him a new lease on life in WCW.
The newly heel Hogan cranked up the heat with his new character by using the fact that he was one of the few wrestlers who crossed over to Hollywood (with limited success.) As a result, his "Hollywood" moniker was born.
Now, this is not to suggest that CM Punk should follow a similar path. It would be ridiculous if he started to refer to himself as "Hollywood Punk." But if he chose to embody the same spirit as that character, this direction could translate into something bigger, as fans previously saw with Hogan.