#3 AEW needs to book better brawls
AEW has brawls, but people love WWE for their all-out brawls. The famous one-on-one brawls happen when the entire locker room holds back wrestlers right on the week of their upcoming match. The tension is boiling, and both wrestlers can't wait to tear into each other. It's a fascinating sight, especially if Brock Lesnar is involved.
On the other hand, AEW has tried this, and somehow, the results are not as fulfilling. This isn't because AEW doesn't have compelling storylines. AEW had one of the best heels around in Chris Jericho. His buildups were entertaining and fascinating. His feud with Jon Moxley was one of the high points of AEW.
But A few months ago, on Dynamite, Penta feuded with Cody Rhodes, culminating in this Lord of Lucha Libre vs. Prince of Wrestling buildup. Penta insulted Cody, wishing that his arm had been hurt far worse so he couldn't pick up his new baby girl. This enraged Cody, and the one-on-one brawl began.
But just like that, it ended so quickly that not much attention was drawn. In AEW, that grandeur is nonexistent. But with time, it's something that AEW will probably perfect.