#1. Tony Khan needs to look forward more and take fewer shots at Vince McMahon and WWE
One of the big criticisms that AEW and Tony Khan have gotten in the last couple of years is due to their occasional need to take shots at Vince McMahon and WWE. Nick Khan, the WWE President, addressed AEW in an interview with BT Sport's Ariel Helwani and said that it's like putting blinders on a horse. Essentially, it means looking forwards and not sideways:
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"You've got to look at these things like a horse in a race. They put blinders on the horse. Why do they do that? So you're not looking back to see what the other horse is doing. If a horse does that, they'll trip and break their leg. I believe that in my career, I've always operated that way, and WWE has always operated that way - we look ahead. So our decisions are based on what's best for us," said Khan.
This means that AEW should exist without needing to acknowledge or take shots at WWE. When Khan recently took a shot at McMahon saying that he couldn't wait for Rampage to go head-to-head with SmackDown, it was a bad look because Rampage drew in only 500,000 viewers (approximately) the previous week, while SmackDown had quadrupled that.
It makes Khan's purpose seem more like he wants to take McMahon down, rather than create an alternative product that exists side-by-side. Ultimately, all the decisions that he makes for AEW need to be what's best for them, and not what's worst for Vince McMahon and WWE.