#4. AEW's sinister Malakai Black
Since joining AEW, Malakai Black has been given ample opportunity to experiment with his character. While The Dutchman has always favored portraying a darker gimmick, he has been portraying a far darker version of his persona than ever before.
Since his debut on Dynamite, Black has utilized a more twisted and demonic presence than anyone else in AEW. In the past, Black has been publicly vocal in expressing the creative freedom he desires in portraying a more complex and unsettling character. As seen from his run in the company so far, it's clear All Elite has given him that freedom.
#3. The more comedic version of The Dark Order
Similar to Matt Hardy, the members of the Dark Order took time searching for the right kind of gimmick. Initially, they were portrayed as a mysterious, Scientology-esque cult, led by Brodie Lee.
After Lee unexpectedly passed away in December of 2020, the group became fan-favorites. As part of their new personas, they began displaying a much more lighthearted, comedic version of their past characters. Portrayed more as fun-loving underdogs, this new iteration of the Dark Order immediately won over fans. Their in-ring skills, coupled with their various comedic acts, were a far cry away from the generic cult stable they began as.