Featuring BTS' V (Image via Bighit Entertainment)

"Kim Tae-hyung Impact": Fans rejoice as the singer increases CELINE's brand value

Modified Jun 14, 2023 17:48 GMT

Brand Finance recently reported that CELINE's brand value increased by 51% after BTS' Kim Tae-hyung was named one of its global ambassadors for 2022-2023.

The French luxury fashion house CELINE performed exceptionally well, rising to second place among luxury brands and first place in terms of brand value change, with a 51% increase, according to a report by Brand Finance titled Luxury & Premium 50 2023.

SK POP

@SKPopCulture

Brand Finance: #CELINE had a 51% growth in brand value (highest among luxury fashion brands during 2022-23) following #BTSV/ Kim Taehyung's involvement as #CelineBoy!

This is highest peak for Celine, owing to what fans are calling the "Taehyung effect"

#TAEHYUNGxCELINE

Moreover, CELINE also climbed six spots in the Brand Value ranking, as per the information provided in the report.

As soon as this news broke, ARMYs were pretty sure that the massive growth in CELINE's brand value is all thanks to Kim Tae-hyung. They were quick to express their take on social media with a fan tweeting:

elvi

@sweettanV

THE KIM TAEHYUNG IMPACT twitter.com/taeguide/statu…

TAE GUIDE

@taeguide

[INFO] According to Brand Finance, Celine grew 51% in brand value from 2022 to 2023, and is the luxury fashion brand with the biggest gain in brand value in 2023

Celine reached a new high peak of brand value owning to Taehyung effect

"Congratulations CELINE for having Tae-hyung": Fans are proud of Kim Tae-hyung for his latest feat

Taehyung India Fanbase ˢⁿ¹¹⁹|ᶜᵗ⁷⁹ •◡•

@Taehyung_india_

[Taehyung & Brand Impact] 2/2

As per leading brand valuation consultancy Brand Finance report - Luxury & Premium 50 2023, Celine was 2nd highest luxury brand & highest fashion brand (refer graph) to undergo brand value change (increase of 51%) & increased 6 spots & BV ranking 23

Needless to say, fans are proud of Kim Tae-hyung and his impact. It is the first time CELINE has seen such a rapid rise in its Brand Value, and ARMYs believe it is all down to the Tae-hyung effect.

Additionally, previous classification lists reveal that CELINE has never occupied the top spot. Check out how fans are responding to Kim Tae-hyung and his impact on the doubling of CELINE's brand value:

Taehyung effect

ever felt proud today to be a fan of Kim taehyung? the effect an organic idol does

WE LOVE YOU TAEHYUNG

Kth_Naija

@V_Nigeria

Celine never used to be top on this ranking lists before but suddenly in 2023 they not only dominating but also ranking with a huge percentage distance between them and other brands.

THE KIM TAEHYUNG IMPACT AND EFFECT

. #TAEHYUNGxCELINE #CelineboyV

P̤̈ṳ̈r̤̈p̤̈l̤̈ë̤V̤̈K̤̈ö̤n̤̈n̤̈ë̤c̤̈ẗ̤ï̤ö̤n̤̈

@KClovesTae

@taeguide Celine has been eyeing Taehyung from the start and their patience and efforts paid off … Congratulations Celine for having Taehyung!

Kth main character 🔥

@V_maincharacter

@SKPopCulture This is taehyung's impact no one on his level

he made CELINE peak it's highest for the first time ever that's power

trends.google.com/trends/explore…

BTS V SUPREMACY

@BTSV_supremacy

Look at Kim Taehyung BTS V impact!

Celine V bts Tae crew
WE LOVE YOU TAEHYUNG

#KimTaehyung #BTSV #V テテ #キムテヒョン金泰亨 #방탄소년단뷔 #TAEHYUNG BTS V #뷔 BTS 뷔

TAEHYUNG - Romania FANBASE 🇹🇩/KTH1 (fan account)

@KimTaehyung_Ro

Celine increased 51% in brand value from 2022 to 2023, 2nd highest among luxury & premium brands after Lamborghini.

Their brand ambassador Kim Taehyung effect

Vante⁷| ARMY | FESTA¹⁰ | TAE CREW

@vante0719

Celine is still trending because of Kim Taehyung’s effect, as their brand grew 51% in brand value from 2022 to 2023 after tae got associated with it, and is now the 2nd highest among luxury & premium brands (its first time)! His Impact is insane

#taehyungxceline
#CelineBoyV

The BTS member was recently spotted at a dinner party hosted by CELINE in Paris. It has also been said that, despite his absence, he generated the highest interaction rate for the brand during the Cannes Film Festival.

The Lefty report unveiled that CELINE stood out as the foremost brand in Cannes, as indicated by its EMV (Earned Media Value) ranking. To note, Lefty compared the engagement rates of its best influencers in order to reach its conclusions.

Jiya

@Iam_kths

The man The effect

Say Thank You Kim Taehyung

According to the analysis, Kim Tae-hyung attained the highest engagement rate, reaching 24.8%. A solitary post from him generated an impressive 14.5 million EMV. In comparison, engagement rates for other brand ambassadors averaged 8.1%.

Fans believe that this ranking serves as a testament to Taehyung's immense influence, as even a single post from him can generate more value for a brand than other global ambassadors.

@thvdiaries

taehyung's impact is truly unmatched, his presence alone is enough, just a few months of being associated with the brand & already gave them the biggest gain in brand value amongst any luxury fashion brand in 2023. he's a superstar in every sense, taehyung's effect is real.

Needless to say, fans have been trending Kim Tae-hyung effect and impact hashtags on social media to demonstrate his star power and magnetism.

More about Kim Tae-hyung

View this post on Instagram

Instagram Post

Kim Tae-hyung recently attended his first-ever solo fanmeeting in collaboration with SimInvest. The BTS member recently became the international ambassador for one of the largest conglomerates in Indonesia. On the occasion, he mingled with his Indonesian admirers and even expressed his love for them in their language.

In addition, he posted a series of unseen videos and photographs on Instagram to commemorate the BTS' 10th Anniversary FESTA with fans. Additionally, the group has released the single Take Two, which has been breaking numerous records on music listings.

It has been reported that V will unveil his upcoming solo album in the second half of 2023.

Edited by
Vinay Agrawal