Black Clover seemingly gets one over Dragon Ball as Mexican Government uses Asta's narrative to motivate youth

Modified Oct 01, 2024 10:35 GMT

Campaign to boost job opportunities in Mexico features Asta from Black Clover (Image via Studio Pierrot)

Black Clover and Dragon Ball are extremely popular series in Mexico. Important themes like grit and determination seemed to have captured the nation’s interest, which is why these shows are celebrated in the aforementioned country. However, its importance goes beyond the screen as the Mexican Government has used Asta in their campaign to boos job opportunities among the youth.

The government has a youth well-being program called Jóvenes Construyendo el Futuro, which is aimed at the youth. The goal is to drive job opportunities which in turn will help the country’s economy as well as the individual’s family. Given that Black Clover was the choice of anime for this campaign, it seems like this series managed to get one over Dragon Ball, despite the latter series’ popularity.

More about Jóvenes Construyendo el Futuro and why

Black Clover was chosen

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Asta from Yuki Tabata’s Black Clover is an inspiring role model. Born without magic in a world where it is essential, he persevered through training to achieve his goals. He faced challenges head-on, making him an ideal representative for a campaign aimed at helping youth find job opportunities. Young people can relate to Asta's ideals and determination.

One might assume that the likes of Goku or other popular characters from Akira Toriyama's magnum opus would have been chosen for this campaign. Mexico’s love for Dragon Ball is something that the entire anime and manga community knows about. This time, however, Yuki Tabata’s animanga series seems to have gotten the upper hand, becoming the government’s choice of anime to promote their well-being campaign. The video clip of Asta in this campaign was shared on TikTok.

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The campaign also utilized one of Asta’s popular quotes “My magic is never giving up!”. This is quite interesting and the entire community had plenty to say on social media platforms like X and on forums like Reddit. Here’s how the community reacted to the campaign:

How the anime and manga community reacted to the campaign

Screengrab of a fan reacting to the campaign that was put in motion by the Mexican government (Image via X/@Soirrrr)

"Not my country pushing the Black Clover agenda", said one fan.

"Gotta love it", said another.

"I feel so proud to be mexican and a black clover fan right now", said one netizen.

It's clear that members of the community, especially those who hail from Mexico, are quite happy with this decision. Furthermore, Asta is a brilliant choice for this particular campaign since his beliefs will resonate with the youth, which could have a positive impact. This time around, Yuki Tabata's series has managed to get one over Dragon Ball which was the icing on the cake for a few Black Clover fans.

Stay tuned for more anime and manga news as 2024 progresses.

Edited by Divya Singh