Over time the NBA has moved more and more towards discovering talent from not only across America, but across the globe. Today they have made it a point to include some international games each season and have opened up the recruitment as much as possible.
However, most of this magic happens at a much more grass-roots level. This organization has aimed at cultivating the talent it showcases and has never failed to deliver. In many developed and developing countries the NBA holds children's training camps and coaching events which help build not only fitness amongst the youngsters but also an awareness of the sport which does not exist in many countries.
Further, the NBA has made it even easier to share what's going on with new platforms like ByteDance that allow AI based sharing and regular social media like Instagram, Twitter, and Snapchat. However, this list comprises of countries that NBA should both pursue direct recruiting from and come play in to build viewer base during the season.
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#3 India
India is a vast country that harbors almost too much population. The sheer number means not only practically unlimited potential but also the capacity to reach so many new people. In 2017, the NBA set up one of their elite training academies in the Indian capital, New Delhi.
This is one of the set-ups that is similar to the one that is being set up today in Senegal. However, though the academy has been successful in training many young players, it has not cultivated much interest in the sport itself.
Even today Basketball has very low funding that only saw a spike when Satnam Singh was drafted as he was of Indian origin. This untapped market will make its way into basketball when it's people can also play in the big leagues.
#2 United Kingdom
This is one appeal I think the NBA has heard. The United Kingdom or England is the key to unlocking the potential of a great part of the rest of Europe. The small island country is not only highly influential in their beliefs, but also and most unfortunately not that interested in Basketball. The NBA is bringing a game between the Washington Wizards and the New York Knicks to London in January 2019 making this the ninth regular season game.
However, all these games have not built the fan base. In a country driven by football and tennis making itself a second, I believe this country has much more basketball potential than it shows.
The national team, due to the well-structured country is well backed, but the incentivization to find potential is almost zero, just like the number of players from this country in the NBA. Some of Englands neighbors like France and further south Spain have gotten involved and I believe that the NBA should put in some effort for the Brits next.
#3 Brazil
In the world of basketball, countries can be ranked in two ways. One is the convention of checking their Olympic standings and the other is by looking at the number of players from that country that have been drafted into and made a mark at the NBA.
Interestingly Brazil is both not horrible at the Olympics, but also has 4 drafted players on this team. Whether it may be just in their culture, but Brazil has proven itself another country that has a hard time looking past football, leaving another glorious sport in the dust. The NBA can tap into the potential of this country of athletes by setting up camps and maybe even bringing some games here and to the rest of South America.
In addition to this, the NBA camps being currently being set up in Senegal, Africa is a great step on the part of the NBA. These camps have provided a space to learn lots for many kids in many different countries and Senegal is a place where they need these spaces most. The potential in Africa is unlimited and the NBA is doing the right thing by helping discover it.