5 impactful ventures of LeBron James beyond the NBA court

LeBron James has a wide array of activities that he focuses on outside the NBA.
LeBron James has a wide array of activities that he focuses on outside the NBA.

#3 Fenway Sports Group

LeBron James has been following Liverpool actively since becoming an investor in 2011.
LeBron James has been following Liverpool actively since becoming an investor in 2011.

LeBron James has already been linked with the EPL team, Liverpool FC. Having invested approximately $6.5 million in the side in 2011. With the side having successful seasons and enjoying victories, the value of the 2% stake that LeBron owned is currently around $44 million.

Fenway Sports Group is a company that owns the Boston Red Sox and Liverpool FC. While LeBron James and business partner Maverick Carter have been owners of the club since 2011, a deal in 2021 saw the stake transition into a stake in FSG.

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As James and Carter increased their investment in Liverpool, RedBird Capital also joined the list of investors. With a hefty overall influx of investments, FSG was valued at $7.35 billion as of March 2021.


#4 SpringHill Company

SpringHill Company is co-owned by LeBron James and Maverick Carter. Seen as a video production venture by the basketball star, SpringHill was also responsible for releasing the trailer for Lebron's Space Jam: A New Legacy.

With an extensive background in movie production, in-house merchandising and events, Springhill Company proves to be a holistic artistic venture by the pair of James and Carter.

As of July 2021, the company was in talks to sell its equity stake. Gathering interest from Nike and RedBird Capital. With the interest of Nike, the company was valued at $750 million.

SpringHill Company has been able to tie up with multiple online platforms for content and has proven to be a successful venture for LeBron James so far.


#5 Blaze Pizza

LeBron James invested in Blaze Pizza back in 2012. With a $1 million dollar investment, the pizza brand took off as James turned it into a franchise.

Blaze Pizza differentiates itself from most other pizza outlets purely on the basis of customer choice. Allowing the customer to modify their pizza, each one is custom made and tailored to the consumer's tastes.

With 19 outlets opening up in Chicago and Miami, LeBron James' investment in Blaze is currently valued at $35 million. The difference that LeBron's investment made now sees Blaze Pizza as one of the fastest growing food chains of all time.

One aspect of Blaze Pizza that made it go viral was a clip of LeBron James going undercover as a staff member for the franchise. The video took off on the internet and garnered a lot of attention for the food chain as LeBron continued to make good on his investment.

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Edited by Arnav Kholkar
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