5 NBA players with the highest brand value

#3 Russell Westbrook

Brooklyn Nets vs Washington Wizards

NBA star Russell Westbrook is a bonafide fashion icon in his own right.

The Washington Wizards player currently has a net worth of around $170 million and started his own brand 'Honor The Gift' in 2017. It is a sporting-leisure apparel brand that also has various philanthropic elements to it.

Thank you to the @FACETASM team for collaborating on a collection that blends our two worlds of fashion and performance together #WHYNOT! Can’t wait for you guys to cop this heat on Wednesday! 🗼🏀 pic.twitter.com/pXOerkk6Mx

— Russell Westbrook (@russwest44) January 26, 2021

Russell Westbrook is one of the most fashionable NBA stars and is known to spend more than $300,000 on clothes every year.

While quite a few NBA stars over the years have managed to gain a worldwide following, Westbrook is one of the few to have used it to full advantage.

---

#2 Stephen Curry

Stephen Curry (#30)

Stephen Curry has revolutionized the art of shooting a basketball and is also one of the richest athletes in the world.

Apart from his $40 million salary, Stephen Curry gets paid around $42 million a year from a range of endorsements, most notably his shoe deal that he signed with Under Armour.

Stop on a dime and leave your defender reaching. We changed basketball shoes for GOOD. Introducing @StephenCurry30’s latest signature shoe featuring our industry changing cushioning platform - UA FLOW. The #Curry8 “Feel Good Flow” is available now. https://t.co/fLtKKsiqCY pic.twitter.com/FqeT7FDr68

— Under Armour (@UnderArmour) December 12, 2020

Moreover, he recently launched 'The Curry Brand', a separate apparel company that is looking to get into golf,as well.

Stephen Curry, who is said to have a market value of around $450 million, has announced various philanthropic initiatives in the past as well.

---

#1 LeBron James

LeBron James is currently the richest NBA star.

In what may come as little surprise, LeBron James has a net worth of around $450 million and multiple collaborations across various brands.

With Nike,the NBA star signed a $93 million deal in 2003 that is rumored to have a payoff of a billion dollars when the player retires from the sport.

He initially had the iconic “L23” logo that went on the collaborative Nike sneakers; in 2010, James hired designer Darrin Crescenzi to work on the iconic crown logo that is still associated with his brand.

Currently, LeBron James earns around $32 million a year through his Nike sneaker deal alone; he happens to be the NBA player with the most lucrative sneaker contract with the brand.