Remembering AI - 5 Reasons why Allen Iverson is immortal

#4 He was a style icon who changed the perception of NBA players worldwide

AI was the face of the league alongside Shaq in the late 90s and the early noughties primarily because of his flair for dressing up like a hip-hop star. He was the first superstar to wear an arm sleeve on an arm adorned with tattooes all over him.

His cornrows hairstyle is literally the stuff of legends. Thousands, possibly millions of young players worldwide tried to emulate his hairstyle his dressing sense and the swagger he carried himself with.

AI was literally the epitome of cool, and he made it possible for the likes of Dwyane Wade, LeBron James and other tattooed superstars to be marketable for literally any brand in the market today. It was his forward, refreshingly unconventional approach that allowed more players league-wide to dress in a way they liked and still make money off endorsements.