Show Me The Money: Just Why Do US College Athletes Remain Unpaid Despite League Body Generating Billions?

Different sports era

2018 Euroleague Basketball Adidas Next Generation Tournament - Players Educational Session

A lot has changed in sports and the modern game is more demanding even at amateur and semi-professional levels. Sport has developed into something that is about much more than the product on the field and the main reason is media exposure. Now sport stretches from athletes’ involvement in the community, lifestyle, marketing, build-up to matches among many other aspects.

Student-athletes should be given a chance to broaden their scope outside the parameters of the scholarships they may or may not receive. As one saying goes, “Prepare young athletes for their sporting future, not just the next competition.”

A collegiate athlete’s life is about so much more than just playing. College is one step on their journey that is about preparing them for their lives ahead. Allowing them to develop their brand, as well as their game, while receiving an education can really help a lot of student-athletes with their present and their future.