Forbes 2018: 10 Highest Paid NBA Players By Off-Court Endorsement Earnings

#6 Kyrie Irving - $17 Million

Kyrie Irving

Major Sponsors - Nike, Footlocker, Pepsi, 2K Sports and Panini

Now, Kyrie Irving's impact and marketability is not at the same level as LeBron but among the slightly younger generation, it's him and Stephen Curry leading the charge.

That's why Kyrie has deals with multiple popular brands excluding Nike - Pepsi, 2K Sports and Footlocker. His signature sneaker line with Nike, in terms of sales, is second only to LeBron's. His Pepsi-funded "Uncle Drew" web series has now been made into a movie, to which he owns half of the rights. The company even put him and Uncle Drew on it's iconic Wheaties cereal boxes.

He was the cover athlete of the NBA 2K 18 with covers published with him both in the Cleveland Cavaliers as well as Boston Celtics jerseys.