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#5 James Harden - $18 Million
Major Sponsors - BodyArmor, Beats Electronics, Adidas, Electronic Arts, Foot Locker, State Farm
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The 2017-18 league MVP James Harden checks into the list at No. 5.
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After signing up Lillard, Adidas made their agenda clear by making Harden the face of their NBA campaign. They might not be able to overtake Nike's brand in the NBA landscape but they were certainly going to make a dent, by signing Harden to a 13-year deal worth more than $200 million.
The Bearded One, currently at the peak of his career, is enjoying the spotlight. Having an identity like "The Beard" and a game to back that talk, Harden is among the most marketable stars in the league right now as can be seen with the number of deals he has with companies.
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