#3 LeBron’s connection with the English Premier League
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Not many people know that LeBron purchased stakes in the English Premier League Club Liverpool FC in 2011. The most successful club in English football,James became an investor in the team through a marketing arrangement with the Fenway Sports Group, which also owns half of NASCAR’s Roush Fenway Racing and all of the Boston Red Sox.
And it has been a shrewd investment indeed.. Jersey sales alone account for millions in the annual turnover. Liverpool FC recently signed an agreement with New Balance Sports that guarantees that the club in excess of $300 million over the next six years even if they don’t qualify for the Champions League.
This translates to millions for the team, but also millions for LeBron’s pocket as well, showing that the deal he has made with FSG might end up being more lucrative than all of these sponsorships and other investments. These include contracts with several of the wealthiest corporations in the world, such as Audemars Piguet, Coca-Cola, Dunkin’ Brands, McDonald’s, Nike, State Farm, and Samsung. His first contract with Nike earned him 90 million dollars. He was only 19 years old at the time and fresh out of high school.
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