NBA's most popular: 5 NBA players with the highest social media following as of September 2021

#3 Kevin Durant (43 million followers overall)

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It is little surprise that the number 3 on the list is Kevin Durant, who recently helped his country to their fourth straight gold medal at the 2021 Tokyo Olympics. Durant is one of the most popular and arguably the second best overall players in the league after LeBron James.

He has almost 20 million followers on Twitter and is easily one of the most active sportspeople on social media. Durant has been involved in multiple controversies on social media and has never been shy to let his feelings known. Apart from some 11 million followers on Facebook, Durant also boasts of 12.2 million followers on Instagram.

#2 Stephen Curry (62 million followers)

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Stephen Curry is arguably the Warriors’ best ever player, and easily the best shooter the league has ever seen. Curry has been highly active on Instagram for a number of years and as a result has around 36 million followers on Instagram alone.

Additionally, Curry also boasts 11 million followers on Facebook and around 15 million followers on Instagram, taking his overall tally to around 62 million. Curry regularly posts about his personal life, although the vast majority of his social media activity is related to his business and other sponsorships etc.

#1 LeBron James (173 million followers overall)

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King James is the king of social media as well, and has more followers on Instagram alone than any other NBA star on all social media platforms combined. LeBron has 97 million followers on Instagram, around 50 million followers on Twitter with over 26 million followers on Facebook.

LeBron is one of the most popular sportspeople of all time and is very unlikely to be surpassed by any NBA star in the current generation. While his on-court numbers have stayed the same despite his age, the same is true for his social media following as well.