#1 Michael Jordan (Jordan)
When one thinks about basketball shoes, the most popular name would be that of Jordans. The first pair was the Air Jordan I, released in 1984 specifically for Michael Jordan himself. The shoes were later released to the public in 1985. From there on, it became a hit among sneakerheads and basketball enthusiasts.
Jordans became the standard of fashion in the 80s and early 2000s, leading to a big collectors market in the present day. To this day, if you watch an NBA game, you're likely to see at least one player wearing some version of the Jordans.
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Although Nike has made itself a big-name brand, many would say that the Air Jordan made Nike a much bigger company, as it continues to be a multi-billion dollar company. With a value of $130 million, Jordan tops the list of highest earning sneaker deals according to Forbes.
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