Suga, a South Korean rap superstar, has become an NBA ambassador. The rapper is a big fan of basketball and has closely followed the NBA over the past few years.
Besides watching games on TV, the 30-year-old artist has also attended them in person and has met several high-profile players, including Steph Curry, Klay Thompson and Luka Doncic.
Considering his latest title, the rapper will likely appear more frequently on the sidelines. Suga is best known for being a member of BTS, a boy band. He's been its member since 2013 and has achieved a lot of success.
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Suga has loved basketball since he was young
The NBA has always tried to find ways to expand to the global market. While the league is very popular in North America, Adam Silver, the league's commissioner, is doing his best to attract basketball fans from other parts of the world.
Teaming up with a popular artist is definitely the right thing to do. The BTS member has amassed many fans over the last decade and has more than 44 million followers on his Instagram profile.
Here is what the artist said (translated from Korean):
"I am proud to announce that I've become an NBA ambassador," the rapper said in his Instagram video. "It is personally a great honor as I have loved basketball since I was young."
The BTS star has apparently planned many exciting projects with the basketball league over the next few months. There are many exciting collaborations in the works and it will be interesting to see what the partnership will bring.
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Considering that the 2022-23 regular season will conclude in just a few days, there is a chance that the league will promote the playoffs with Suga.
With a population of almost 52 million, South Korea is a great market and the NBA's expansion to it could be very profitable. Furthermore, the rapper is going on a world tour in just a few weeks.
"We look forward to working with Suga to bring the same excitement he engenders from his global fanbase in support of our continued efforts to grow our brand," Mark Tatum, the league's Deputy Commissioner said.
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The NBA will reportedly have a presence during Suga's first solo world tour. The tour will commence on April 26 in Elmont, New York, and will last for two months.
The rapper will also perform in Newark, Rosemont, Inglewood and Oakland in the United States. The second part of his tour will be in Asia as the rapper will visit Indonesia, Japan, Thailand and Singapore.
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The 30-year-old superstar prefers underdogs, which is why Damian Lillard is his favorite NBA player and the Portland Trail Blazers are his favorite team.