DJ Khaled recreates Michael Jordan's iconic leap to promote 'We the best' collaboration: All you need to know

DJ Khaled recreates Michael Jordan's iconic leap to promote 'We the Best' collaboration. This is the most recent publicity stunt performed by DJ Khaled as tries

Earlier this year, DJ Khaled announced his collaboration with Nike’s Air Jordan 5 line. 'We the Best' is a result of the collaboration. Ever since the collaboration started, DJ Khaled has gone from one crazy promotional show to another.

DJ Khaled is a master promoter and the mainstream star has pulled out several tricks to promote the collaboration. DJ Khaled distributed his line of sneakers to several NBA players. He then followed it up by flaunting his shoes during an NBA game and protecting them with a pillow.

His other move, which caused the internet to lose its collective mind, was when he made a restaurant present the shoes to him like they were an exquisite dish.

In front of the Eiffel Tower, DJ Khaled jumped up in the air and tried to imitate the Air Jordan logo. This made Twitter go ballastic. Here are some of Twitter users' reactions after DJ Khaled's latest publicity stunt:

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Jordan brand is still the most sought-after brand even today

A huge chunk of Michael Jordan's wealth today is because of his Jordan brand. Nike and Jordan formed a partnership during his playing days to create the 'Jordan' brand, which went on to become a huge hit ever since its inception. The partnership went from a shoe-making deal to a complete apparel brand and has had a massive following since then.

Some of the best NBA players today are contracted by the Jordan brand. These names include Dallas Mavericks superstar Luka Doncic, Boston Celtics All-Star Jayson Tatum, Phoenix Suns guard Chris Paul, and New Orleans Pelicans youngster Zion Williamson.

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Michael Jordan is enormously popular amongst the younger generation

Even though Michael Jordan retired in 2003, his fan following hasn't reduced even a bit. The former Chicago Bulls superstar still gets the loudest cheers every time he makes a public appearance. Jordan has gone on to become a mythical figure in the sport and his legacy transcends basketball at this point.

Jordan has inspired multiple generations of superstar talent to take up the sport. The likes of Kobe Bryant, Allen Iverson, LeBron James, Kevin Durant, and Stephen Curry have all been influenced by the six-time NBA champion to varying degrees.

During his illustrious career, Jordan won a lot of individual and team accolades. He won six championships, six finals MVPs, five league MVPs, 10 scoring titles, and a Defensive Player of the Year. Besides individual awards, Jordan also had a massive cultural impact on the sport as he took the game globally in the 1990s.