Golden State Warriors star Steph Curry has broken his silence on getting involved with the now-defunct cryptocurrency exchange FTX. Before going under and winding up embroiled in controversy, however, the company paid several athletes like Curry and NFL legend Tom Brady to promote the exchange.
According to a book released in 2013 by author Michael Lewis, Curry allegedly made $35 million from the deal, which saw him named as a FTX Global Ambassador.
In addition, he appeared in a commercial for the exchange, which was narrated by Shaquille O'Neal, who was also named in a class action lawsuit alongside Curry related to the exchange.
In an interview with Bloomberg's Emily Chang this week, Curry was asked about the situation. After laughing, Curry said:
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"It went crazy sideways. And you make decisions based on the facts that you have in front of you and you take some chances like obviously nobody wanted to see it play out that way. And it's obviously way bigger than just me being an endorser for the company and some of the names that you mentioned."
"But it's one of those shots that you took that didn't pan out. And obviously the legal process is settling itself and it's unfortunate the way that it went. I think it was a shock to a lot of people, not just me, the way it turned out. You take that one on the chin and keep moving," Curry added.
You can see his comments in the video above beginning around the eight-minute mark.
"It matters who you go into business with," Curry opens up about also finding success off the court
In the interview with Chang, Curry spoke about wanting to succeed not just on the court but off the court as well.
For the Golden State star, it wasn't until his fourth year in the league that he started to see the possibilities of off-court business deals. Once he did, however, everything changed.
He left Nike, signing a deal with Under Armour that has helped the brand cement itself as a true powerhouse in the basketball community. In addition, he has invested in companies like TSM, an eSports organization, and Tonal, a workout equipment company.
While he didn't specifically mention FTX, he stated that who you get into business with is important, a potential subtle reference to former FTX CEO Sam Bankman-Fried:
“You realize doors that are opening based off of what you’re doing on the basketball court. Because obviously it matters who you go into business with.”
While his deal with FTX certainly didn't pan out the way Curry hoped, it sounds like he's had no problem taking it on the chin while pursuing excellence in business.
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