"He needs to worry about actually being a good NBA player" - Jonathan Isaac's anti-woke brand UNITUS sparks online ridicule

Jonathan Isaac of the Orlando Magic launched his anti-woke clothing brand UNITUS over the weekend. The 25-year-old made headlines in the NBA bubble when he didn't kneel during Black Lives Matter protests. He has now decided to create his own clothing brand that will compete against "woke" brands like Nike.

"I didn't want to align myself with the Black Lives Matter movement and organization," Isaac told Fox News in an interview. "And I felt that a true answer to all the problems that we see, not just racism, was the gospel of Jesus Christ. So, I decided to stand up and share it.

He added:

"When we do give our money to companies that don't support our values, we're cosigning their message. So, what I wanted to do was give Americans, freedom-loving Americans, faith-loving Americans the option to buy with their values."

While announcing his venture, Isaac said that he aimed to develop an alternative to retail brands that "have the freedom to go woke."

UNITUS offers a variety of sportswear like shirts, shorts, sweatpants, jackets, hoodies and caps. They're also expected to launch Jonathan Isaac's signature shoes called "Judah I" sometime later. The brand's logo was based on the Ark of the Covenant.

Isaac's bold move was not popular with fans, though. UNITUS received some flak on Twitter, for being owned by a regular NBA player.

One fan said:

"He needs to worry about actually being a good NBA player."

Another tweeted:

"He better focus on being healthy or the title will be 'Former NBA Player.'"

The fan wrote:

"Probably get hurt doing that also."

However, not all fans on Twitter are taking shots at Isaac. Here are a couple of people who love what the Magic forward is doing.

Here's a closer look at Isaac's signature shoes:

Here are some other reactions to the "Judah I" shoes:

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Jonathan Isaac played just 11 games in last three seasons

Jonathan Isaac of the Orlando Magic

Jonathan Isaac returned to the court last season after more than two seasons out due to knee injuries.

Isaac tore his left ACL inside the bubble and missed the entire 2020-21 season. He also missed the 2021-22 season due to a muscle injury suffered in rehab, which required surgery.

Isaac played 11 games last season before tearing his left adductor muscle. He missed the rest of the season after undergoing surgery to repair the injury. He's entering next season with just a partially guaranteed contract, and the Orlando Magic could cut their losses if he doesn't stay healthy.