Fans of the Phoenix Suns organization will be able to watch games more easily next season as new owner Mat Ishbia announced new plans. Ishbia announced that the Suns have a new partnership with Arizona’s Family to help Suns and Mercury fans access games more easily.
According to reports, Ishbia's goal is to reach 2.8 million new households with "direct-to-consumer options via over-the-air television and streaming." The good news is that the Suns are planning on giving away free indoor TV antennas. They won't be able to accommodate all fans as they'll only be doing this until supplies run out.
Unfortunately, reports have shown that the free indoor TV antennas were all gone hours after the news broke. But those in Arizona still have a chance to get themselves a TV antenna to watch Suns games. Here's how.
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The team still offers an outdoor antenna that is priced at $149. But a 20% discount can be used if customers use the promo code "Suns." That way, fans will experience watching all of the team's games, including the 12 nationally televised ones and the 70 regular season games.
Ishbia promised to improve the fan experience for the Phoenix Suns and it looks like he's kept his promise.
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Why are the Phoenix Suns giving away free TV antennas?
Aside from Mat Ishbia's plans of allowing fans to watch the games for free to allow easier access, the Phoenix Suns have decided to do this as part of their new deal. The organization recently partnered with Gray Television and Kiswe, a streaming service, to make games available.
They've recently parted ways with Bally Sports Arizona and have now sealed a new deal with a different partner. Kiswe will serve as their partner for streaming services to cater to fans who do not have any television. Though the terms for subscription haven't been announced, the franchise assures its supporters that they'll provide the details about it soon.
Kiswe will also be available on mobile, so fans can get to watch their favorite team play anywhere.
The Suns won't be the only team that will be available as fans will be able to access the Phoenix Mercury of the WNBA. Back when Ishbia purchased the team from Robert Sarver, the WNBA team was part of the deal.
Ishbia's strategy may spark a new movement as teams will cater to the needs of their local fans first. Other teams could soon follow the trend and most NBA teams might opt to do the same thing.
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