How popular are Haley and Hanna Cavinder? Exploring their social media following across TikTok, Instagram and more in wake of NIL sanctions case

In the wake of the first NIL infractions ruling, Haley and Hanna Cavinder are both under investigation, as well as Miami's women's basketball team. The NCAA has announced that Miami head coach Katie Meier will be suspended for three games, and the Cavinder Twins won't be sanctioned. Take a look at how big the two stars are on social media.

The twins have a joint Instagram account, which has a following of at least 130k people on the platform. Additionally, they have separate accounts that have more than 500k followers each. Overall, they have approximately 1.1 million followers on Instagram alone. The twins are a huge hit on the social media platform, which they also use to promote other things.

Moving on to TikTok, the twins have an even bigger following. The famed Chinese social media app has given the Cavinder Twins the opportunity to acquire 4.3 million followers. In TikTok, their content varies from basketball to joining in on trends. Unlike their Instagram, they don't have separate accounts and only have one verified joint account.

Lastly, the twins each have approximately 15k followers on Twitter. Unlike the first two social media platforms, they use their Twitter accounts to highlight their college basketball careers.

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Which brands do the Cavinder Twins endorse?

TikTok basketball stars Haley and Hanna Cavinder have paved the way for college athletes to profit from their likeness. With that said, let's see which brands they're associated with.

In July 2021, the two of them signed up with Boost Mobile, which was revealed in Times Square in New York City to be celebrated. Hanna shared their feat on her personal Twitter account.

According to Forbes, the two have also had partnerships with brands like Crocs, GoPuff and Venmo. It's also estimated that the twins have earned approximately $1.7 million in deals.

To sum it all up, the twins have also partnered with brands like WWE, PSD Underwear and Sleeper. According to the two college stars, they were already fans of PSD Underwear, which made it easy for them to formally partner up.