Michael Jordan’s Jumpman brand received recognition at the 2024 Paris Olympics, with supporters including rapper Lola Brooke and Dallas Wings star Satou Sabally. The rapper posted photos on her Instagram, giving a shoutout to the brand and sharing pictures with Sabally.
On the social media app, Lola Brooke disclosed that Jordan’s company flew her out to Paris, saying:
“My Jordan brand family flew me out to Paris 🤪”
Lola Brooke, known for songs "Don't Play With It," "You" and "Conceited," shared a series of photos featuring her mingling with other notable personalities such as Spike Lee, Les Twins and more.
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See the photos below.
Michael Jordan's brand concludes 1v1 basketball tournament in Paris
Coinciding with the opening ceremony of the Summer Olympics in Paris, Michael Jordan's Jordan brand hosted the final of its "The One" 1v1 basketball tournament at the historic Le Trianon et L'Élysée Montmartre theater.
The event's conclusion was witnessed by Jordan Brand President Sarah Mensah, NBA All-Stars Chris Paul and Zion Williamson, film director Spike Lee and District 23 Creative Director Youssouf Fofana, as the tournament winners were crowned.
Steve Bah and Tatianna Griffin emerged victorious in the men's and women's tournaments, respectively.
According to Michael Jordan's company, the tournament is inspired by his legendary one-on-one backyard battles with his brother, Larry.
The winners, Steve Bah and Tatianna Griffin, joined the Jordan Brand family as brand ambassadors through a year-long partnership.
Qualifying rounds for the tournament took place in several international cities, including Tokyo, Shanghai and New York.
A total of 20 players participated in the event.
Michael Jordan's brand releases Air Jordan 6 'Pearl'
Jordan Brand is set to release a new sneaker inspired by the host city of the summer games, the Jordan 6 “Pearls.”
These sneakers showcase a chic grey, all-suede upper with elegant pearl lace dubraes.
They also feature cool blue accents on the tongue, heel, heel pull tab and outsole, with gold splashes highlighting the midsole on both the lateral and medial sides of the sneakers.
See the sneakers below.
According to Sneaker News, the Jordan 6 “Pearls” will be available on Aug. 7 for $200 in women’s sizes.