After a long wait, basketball fans were finally able to witness their favourite stars in actions after the NBA resumed in July. However, A break in the action didn't seem to impact the NBA's television ratings. According to the latest numbers, the NBA ratings are down.
NBA ratings stay down even after resumption of the playoffs
Recently, the NBA players had chosen to boycott the games to protest the Jacob Blake shooting incident. The Milwaukee Bucks started the protest with abandoning the court in the game against the Orlando Magic. Other NBA teams followed suit with not playing their playoff games as per schedule. The NBA had to postpone these games. But even after the restart, NBA ratings stayed down.
Explore the NBA Draft 2024 with our free NBA Mock Draft Simulator & be the GM of your favorite NBA team.
According to Jon Lewis of Sports Media Watch, The players' decision to boycott playoff games Wednesday didn't lead to an increase in ratings. He mentioned this unusual trend in his latest article-
"Earlier Saturday evening, Thunder-Rockets Game 5 averaged a 1.3 and 2.14 million — the most-watched game of that series (pending results for Monday’s Game 6)," Ratings and viewership jumped 59% and 80% respectively over Game 4, which aired on a Monday afternoon (0.8, 1.19M)," he wrote.
He continued further-
"Versus the comparable window last year, ratings fell 35% and viewership 30% from Game 1 of a Sixers-Raptors semifinal (1.95, 3.08M). Keep in mind last year’s game aired exclusively on TNT."
A big reason behind NBA ratings being down can be the league holding the competition in August for the first time.
Donald Trump tweets about NBA ratings being down
The USA's President Donald Trump is known to share his opinions on social media platform Twitter. In his latest tweet, the President took a shot at the league saying that the NBA ratings are down because of political involvement. He also mentioned that the people were tired of watching the NBA, and American Football and Baseball should be careful or they will face a similar problem.
Overall, ratings for the playoffs are down around 20 percent from last season, according to data collected from Real GM and ShowBuzz Daily. SportsBusiness Daily reported in February that ratings for regular-season games had declined by 12 percent since the end of the 2018-19 season.
Milwaukee Bucks Fans? Check out the latest Milwaukee Bucks depth chart, schedule, and roster updates all in one place.