Suspended Heat star Jimmy Butler introduces latest business move

Jimmy Butler hasn't played an NBA game since Jan. 2, but the Miami Heat star has plenty on his plate as he waits out his seven-game team-issued suspension.

Butler is known among the basketball community for his love of coffee, and the six-time All-Star turned his passion into a business in 2021 when he opened BigFace. What started as a casual side project during the 2020 NBA bubble has grown into a successful venture, and Butler continues to work hard to grow the brand.

On Tuesday, the talented forward released the latest promotional video on Instagram for his company BigFace.

Jimmy Butler releases promotional video on social media of his company BigFace. Photo Credits: Jimmy Butler's IG account

In the short clip, Butler can be seen donning some BigFace merch with some smooth beats playing in the background. He's accompanied by two models showing off some of the company's fashionable items.

Over the years, BigFace has evolved into lifestyle company that sells coffee, apparel and other gear and has collaborated with some huge brands, including Lids, Shopify and Onyx Coffee Lab.

Last month, Butler introduced the first BigFace physical location store in Miami’s Design District. The opening took place on Dec. 5 and was attended by an All-Star lineup, with some of the biggest celebrities in the sports and entertainment world in attendance.

Butler posted a collection of pics on social media of the star-studded event. Paul Pogba, DJ Khaled, Carmelo Anthony and Kevin Love where some of the big names who made it out to show their support.

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Miami Heat Jimmy Butler set to complete seven-game suspension this week

Miami Heat forward Jimmy Butler reacts after a call against the Utah Jazz at Vivint Arena. Photo Credit: Imagn

Butler has been in the news due to a well documented clash with the Heat that saw him suspended on Jan. 3. The issues seem to stem from Butler's comments following a loss on Jan. 2 to the Indiana Pacers where the forward said that he wanted to find his joy again on the court.

When asked by a reporter if that would be possible in Miami, he responded:

"Probably not."

Butler's comments led to speculation that he may be interested in a trade after six seasons in Miami. The organization issued him a seven-game suspension and made the statement:

"We have suspended Jimmy Butler for seven games for multiple instances of conduct detrimental to the team over the course of the season and particularly the last several weeks."

The 35-year-old will be eligible to play the Heat's home game against the Denver Nuggets on Friday.