Reports: Miami Heat arena's naming rights race heats up as South Florida's Booby Trap announces plans to make an offer

The Miami Heat arena is on the cusp of undergoing a name change. FTX had the rights, but the organization recently pulled out after the bankruptcy of the company's CEO.

Following this news, BangBros tried to swoop in and capitalize on the opportunity. However, the Heat did not accept their first offer. Reports have emerged that the porn site plans to re-submit its offer.

BangBros isn't the only company that wants the naming rights to the Miami Heat arena. Bobby Trap took to Instagram to announce that he too plans to submit an offer to the organization. Trap owns an array of strip clubs in Miami. His vision is to have the venue be named "Bobby Trap Arena."

"We are a staple in Miami," he wrote, "and we think the fans would be behind the idea."

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Should the Miami Heat arena naming rights race worry the NBA?

Phoenix Suns vs. Miami Heat

At the end of the day, organizations are allowed to do whatever they want with their venues. That being said, the league might start to get worried about how the Miami Heat arena ends up being named.

The NBA is a constantly growing league and is always looking for ways to draw in new young fans. Seeing these types of companies trying to bid for naming rights in Miami right now could send the wrong message.

Even though Miami is a place known for its vibrant nightlife, allowing one of these ventures to name the arena might be a step too far. Whether it's named after a porn site or a strip club owner, the NBA could be seen as a joke if this goes through.

The Miami Heat is one of the league's top franchises and is regularly in the hunt to contend. They are a common fixture in the postseason, which means they get their fair share of national attention. Given that not everyone knows about the scene in Miami, seeing an arena named after one of these could leave a bad taste in their mouth. More importantly, it could deter old or new fans from tuning in.

There haven't been many instances where the league has stepped in on a naming rights purchase, but this might be an exception. If the Miami Heat arena is named after Bobby Trap or BangBros, Adam Silver might be forced to make a statement. Ultimately, the league might be forced to distance itself from the situation and say they don't condone the decision.