Final Verdict
Is it a winner? Far from it! There's a lot that needs to be worked on by the NBA to help fans views these awards in a better light.
For starters, they should make fans feel important. No, I'm not saying fans should be able to decide who walks away with MVP! The NBA Commissioner has mentioned that fans can be biased when it comes to voting (as seen during All-Star Weekend), negating the need for such a setup.
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I agree with this, however, fans can definitely have their own award categories - Fan MVP, Poster of the Year, Social Media MVP, Sneaker MVP, etc. If nothing, this will at least keep fans engaged during the long wait from April to June.
Making voting more transparent and unified should also help to a great extent. You can't have voters split on who should win. I mean sure, there will be the occasional anomaly, but voting can't be so indecisive.
The jury needs to come to a consensus on what the parameters are for judging and then cast a vote. Individuals making their own conclusions in the past have led to many MVP snubs. Post the awards, the NBA should publish a piece that bears each voter's name and his reason behind voting a particular candidate over the others. This will not only make the voters more accountable, it will also help fans see some much-needed perspective.
Last and not the least. With respect to the timing of the awards - a better solution would be to prepone these awards to the end of the Conference Finals. You crown your Conference Champions, your MVP, Defensive Player of the Year, and Coach of the Year, etc. all at once! All that remains then, is to see who lifts the Larry O'Brien Championship trophy and the Bill Russell Finals MVP trophy.
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