6.) "We're Not Competing with Nike...We're a Step Above Them"
Well, this one has to make you laugh. How would one even respond to this level of nonsense?
"We not even caring about Nike and Adidas and Under Armour. We not even competing with them, because we're better than them, we're a step above them. We're what you call a premium activewear." (via ESPN)
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Nike was valued at $110.3 billion as of June 2018, according to Forbes, while Adidas was valued at $46.2 billion and Under Armour at $20.2 billion. Meanwhile, the Big Baller Brand was expected to make a profit of $445,500 from ZO2 shoes. Having said that, more goes into evaluating a brand than just the profit they made from their first shoe line. The Big Baller Brand received an F grade from the Better Business Bureau which is the lowest rating possible.
Not only are the Big Baller Brand not a “step above” any of those companies, they aren’t anywhere near the industry giants. As far any reaction goes from these companies, this just a murmur far off in the distance for Nike, Adidas and Under Armour.
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