6.) "We're Not Competing with Nike...We're a Step Above Them"
![E](https://staticg.sportskeeda.com/editor/2018/07/24bf8-1531919125-800.jpg?w=190 190w, https://staticg.sportskeeda.com/editor/2018/07/24bf8-1531919125-800.jpg?w=720 720w, https://staticg.sportskeeda.com/editor/2018/07/24bf8-1531919125-800.jpg?w=640 640w, https://staticg.sportskeeda.com/editor/2018/07/24bf8-1531919125-800.jpg?w=1045 1045w, https://staticg.sportskeeda.com/editor/2018/07/24bf8-1531919125-800.jpg?w=1200 1200w, https://staticg.sportskeeda.com/editor/2018/07/24bf8-1531919125-800.jpg?w=1460 1460w, https://staticg.sportskeeda.com/editor/2018/07/24bf8-1531919125-800.jpg?w=1600 1600w, https://staticg.sportskeeda.com/editor/2018/07/24bf8-1531919125-800.jpg 1920w)
Well, this one has to make you laugh. How would one even respond to this level of nonsense?
![march madness logo](http://staticg.sportskeeda.com/skm/assets/march-madness-logo.png)
"We not even caring about Nike and Adidas and Under Armour. We not even competing with them, because we're better than them, we're a step above them. We're what you call a premium activewear." (via ESPN)
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Nike was valued at $110.3 billion as of June 2018, according to Forbes, while Adidas was valued at $46.2 billion and Under Armour at $20.2 billion. Meanwhile, the Big Baller Brand was expected to make a profit of $445,500 from ZO2 shoes. Having said that, more goes into evaluating a brand than just the profit they made from their first shoe line. The Big Baller Brand received an F grade from the Better Business Bureau which is the lowest rating possible.
Not only are the Big Baller Brand not a “step above” any of those companies, they aren’t anywhere near the industry giants. As far any reaction goes from these companies, this just a murmur far off in the distance for Nike, Adidas and Under Armour.
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