Amazing use of 3D in basketball match

3D projections on the Cleveland Cavaliers court

The Cleveland Cavaliers implemented one of the coolest visual experiences seen in the NBA this year. As part of the franchise’s celebration and jersey retirement ceremony for beloved center Zydrunas Ilgauskas, the team unveiled a new 3D projection system for the court at Quicken Loans Arena.

The display has several aspects of typical video board packages, like highlights from this year’s team and days of franchise past, but the experience is totally different. The 3D projection is reminiscent of some of material from the Winter Olympics Opening Ceremony in Sochi last month, though not quite as blatantly artistic. It’s a full-on show, not just an introduction to a basketball game.