Krafton India and Mahindra have joined hands to bring Mahindra’s Electric Origin SUV- BE 6 into the dynamic in-game universe of Battlegrounds Mobile India (BGMI). This one-of-its-kind partnership between the gaming giant and the automobile organization aims to target India's young, tech-savvy audience.
Read on to learn more about the collaboration between Krafton India and Mahindra and when the skin will be available in-game.
Krafton India x Mahindra in BGMI: Everything you need to know
The BGMI x Mahindra collab will go live in the game on January 16, 2025. Players will be able to interact with the BE 6 vehicle in-game and also unlock a wide range of exclusive items inspired by the electric vehicle. Suits like Quantum and Chrono Charge, and gameplay tools like the Volt Tracer Gun, Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan, and more will be at the player's disposal during this event.
Special missions during the collaboration will also reward players with unique prizes such as the Mahindra Event Crates, gifts, and a chance to win a real Mahindra BE 6. Sportskeeda's team was present at Mindworks, Mahindra and Mahindra Limited, in Mumbai to witness the keynote address and the event live.
Talking about this collaboration, Seddharth Merrotra, Head of Business Development at Krafton India said,
“This collaboration marks a major milestone in Krafton India’s efforts to deliver truly immersive and localized experiences for Indian gamers. Mahindra, an iconic Indian brand known for innovation, and the BE 6 with its sporty and high-end tech, was a natural fit for BGMI’s futuristic and immersive universe."
Furthermore, Veejay Nakra, President of the Automotive Sector, Mahindra & Mahindra Ltd., and Joint Managing Director of Mahindra Electric Automobile Limited, added:
“At Mahindra, we are redefining electric mobility with the BE 6. Built on our revolutionary INGLO architecture and powered by MAIA, the fastest automotive mind in the world, the BE 6 is crafted for those who thrive on the thrill of adventure and innovation. Our collaboration with Krafton India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India’s vibrant, tech-savvy audience, delivering thrilling experiences.”
While enjoying the vehicle in-game, players also stand a chance to win a real Mahindra BE 6 SUV. Below are the steps to participate in this challenge:
- Complete all the Mahindra BE 6 Exchange Centre missions.
- Collect the Nitro Wheel & redeem the Mahindra Event Crate.
- Create a short video (10–30 seconds) showcasing the BE 6 in BGMI and posting it on Instagram or YouTube.
- To qualify, players must tag Battlegrounds Mobile India’s and Mahindra Electric’s official accounts and use the hashtags #BGMIxMahindra and #UnleashTheCharge.
This was everything you needed to know about the ambitious Krafton India x Mahindra collab in Battlegrounds Mobile India.
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