3 . Alexandra Kosteniuk:
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Okay, this one’s a package deal. You connect to the Russian, French, Spanish and English audience in one go (not to mention Swiss and American residents speaking any language). You get hangers-on for chess even if they don’t know chess. She brings the technical knowledge of a world chess champion to the table along with the distinction of having squashed both Anand and Carlsen in blitz (not to speak of Aronian, Polgar and the rest of the A-listers). The organisers also get a one-(wo)man newsroom team, social media expert and a chic Chess Queen rolled in one.
Edited by Staff Editor