World Chess Championship: Anand's sponsor NIIT begins Social Media #Wish4Vishy campaign

A National Movement by NIIT Takes Off Ahead of the World Chess Championship!

NEW DELHI, October 29, 2013 /PRNewswire/ –

- A unique initiative to enable every Indian to cheer for Grandmaster Viswanathan Anand as he fights to defend the crown for India at the World Chess Championship, 2013 in Chennai -

NIIT Limited, leading Global Talent Development Corporation and Asia’s largest IT trainer, today unveiled#Wish4Vishy http://www.wish4vishy.com - a national movement to enable every Indian to cheer for reigning World Chess Champion and NIIT MindChampion Viswanathan (Vishy) Anand, as he prepares to take on challenger world number oneMagnus Carlsen, at the World Chess Championship 2013, to be held between November 7 – 28, 2013 in Chennai.

In his glorious career spanning over 25 years Grandmaster Viswanathan Anand has taken Indian chess to great heights. Born in Chennai, Anand is acclaimed to be the Fastest Brain in the world. Five times World Champion, Vishy is the only person in Chess history to have won a World championship title in all formats – match, knock-out and tournament. It is his success in the world scene that has made this ancient Indian game, a mass sport in India.

NIIT offers a unique opportunity to every Indian to take pride in Vishy’s achievements and wish him good luck before the forthcoming World Chess Championship. The best entries stand a chance to win free ticket during the World Chess Championship 2013 and special gifts on every alternate day, for the best wish expressed.

Vishy has been associated with NIIT for nearly 15 years now. NIIT MindChampions’ Academy (MCA), a not-for-profit joint initiative that was started by NIIT & Vishy to promote Chess in schools, has today touched 1.65 million children in over 17,000 schools cumulatively, across the country. Over the years, MCA has not only enabled schools to use Chess as an academic tool but has also made it possible for Vishy, personally, to take the legacy of Chess to children across India.

Speaking on the #Wish4Vishy initiative, World Chess Champion and NIIT MindChampion, ViswanathanAnand said, “I would like to thank everyone for the amazing wishes. To all the friends who have sent intheir wishes for me through NIIT’s Wish4Vishy initiative, I would like to say that every single wish means a lot to me. Thank you for the fantastic support and your love.”G Raghavan, Chief Executive, Career Building Solutions, NIIT Limited said “It is a matter of immense pride for every Indian that five-time World Champion and NIIT MindChampion Vishy Anand will be defending his World title at his home ground inChennai, this November. Therefore, we have specially put together the #Wish4Vishy movement to give every Indian an opportunity to cheer for Vishy and be a part of this excitement.”

The unique initiative involves sending in best wishes to Vishy over NIIT’s social platforms for the World Chess Championship. These include: Instagram, Twitter, Facebook and Vine:Facebook: https://www.facebook.com/NIIT4uTwitter: https://twitter.com/wish4vishyVine: On twitter PageInstagram: http://instagram.com/wish4vishy

The Microsite http://www.wish4vishy.com would be the hub of all the wishes pouring in. There is an Instagram Feed, Twitter Feed, Facebook feed as well as wishes coming in straight from the microsite that would be visible.

About NIIT MindChampions’ AcademyThe NIIT MindChampions’ Academy (MCA), a not-for-profit initiative has been set up as a joint initiative by Grandmaster Viswanathan Anand and NIIT Limited with the objective of promoting Chess in schools to enable development of young minds. Studies have shown that Chess improves concentration and diligence thus helping students perform better academically.

Established in 2002, MCA has touched 1.65 million children in over 17,000 schools cumulatively, across India. Over the last 11 years MCA has organized more than 16,000 school level tournaments and over 5,500 District level & State Level tournaments. World Chess Champion and NIIT MindChampion Viswanathan Anand has personally travelled to various parts across Indiaand has visited countries like Africa & China, spreading the message and motivating the school students to start playing Chess.

NIIT MindChampions’ Academy conducts the hugely popular Annual Event, known as ChessMaster for school children acrossIndia within the NIIT network of schools where it provides IT education. It is also the first institution in India to launch a certificate program in Chess under a Central Government University umbrella- Indira Gandhi National Open University (IGNOU).

NIIT now offers the unique opportunity to wish World Chess Champion and NIIT MindChampion Viswanathan Anand on the eve of the World Chess Championship at Chennai through #Wish4Vishy (http://www.wish4vishy.com), initiative powered by NIIT Cloud Campus. Wishes can be submitted online with applicants standing a chance to win free ticket to the World Chess Championship.

NIIT Cloud Campus[TM]is a pioneering initiative from NIIT to help take high quality educational programs to the remotest corners of the country. NIIT Cloud Campus[TM]is based on a revolutionary educational paradigm which takes students beyond the traditional classroom teaching. Further, NIIT has set up http://www.niitcloudcampus.com asa student gateway to help them identify trends in new age skills and offermore information on NIIT Cloud Campus[TM].