Is Flau'jae Johnson an NIL millionaire? Exploring LSU star's NIL value, deals, and more

Flau'jae Johnson is now a part of Unrivaled Basketball League. It was teased earlier on Dec. 5 that the LSU star will be joining UConn sensation Paige Bueckers as the second college athlete to secure an NIL deal with the up-and-coming professional 3-on-3 women's league.

With a new venture on the horizon, there is without a doubt Johnson's NIL value will skyrocket as the deal progresses.

Is Flau'jae Johnson a millionaire?

Yes, Flau'jae Johnson is an NIL millionaire. She was named in the Forbes "30 under 30" on Tuesday, with her earnings estimated to be $7 million. In June, Sports Illustrated reported that per On3, Johnson's NIL valuation rounds out to around $1.2 million—giving her the highest number across college women's basketball.

There's been a substantial amount of time since Johnson's last report on her NIL value. With the 2024-2025 campaign she's been putting up along with more emerging deals like Unrivalved's, expect that number to go up in the next public report.

Flau'jae Johnson's NIL deals

Besides being a student-athlete, Johnson is also a rapper signed to renowed musician Jay-Z's Roc Nation label. It was also reported that her label contract coupled with brand deals such as Puma, Powerade, and Amazon amount to around $4.5 million.

The 21-year old is capitalizing on the opportunities she's been getting while working towards getting drafted into the WNBA eventually. We'll have to wait and see if Johnson will declare for the 2025 WNBA Draft after this season as her mindset solely focuses on bringing back the NCAA National title to LSU.

How has Flau'jae Johnson fared this season?

LSU is coming off a 94-88 OT triumph over the Stanford Cardinal on Thursday for their tenth win to start the season. Behind the Tigers' dominant 10-0 record, Johnson has been one of the focal points.

The 5'10 guard is averaging career-high numbers of 22.3 points, 6.3 rebounds, three assists and 1.7 steals per game this season. Johnson and the LSU Tigers will attempt for an eleventh straight win on Sunday, Dec. 8, versus the Grambling State Tigers at the CenturyLink Center.