How much is JuJu Watkins' NIL deal worth?

Last Modified Mar 8, 2025 16:30 GMT
USC v UCLA
JuJu Watkins. Source: Getty Images

JuJu Watkins plays as a Guard for the USC Trojans in the Pac-12 Conference. She was a consensus five-star recruit and ranked No.1 in the class of 2023 by ESPN during her time with Sierra Canyon School. With her shooting capabilities, she has averaged 26.9 points, 7.3 rebounds and 3.3 assists in her freshman year. JuJu won two gold medals with the USA Basketball team and was named the USBWA National Freshman of the Year in 2024.

JuJu Watkins had a remarkable 2023-2024 season at USC. She broke the national freshman scoring record with 920 points and was USC's sixth First-Team All-American player. Watkins played in 14 games, scoring over 30 points, she set a USC record with 51-point in a single game against Stanford, which was the highest in the nation that year. Watkins averaged 27.1 points per game, which was the second-best statistic in the country, and earned the Defensive POY honors for registering 2.3 steals per game. She also received honors such as the Ann Meyers Drysdale Shooting Guard of the Year Award and was a finalist for the Wooden, Wade, and Naismith trophies. Watkins won the ESPY award for becoming the Best Breakthrough Athlete. She claimed MVP honors in the FIBA U17 World Cup and U16 Championship. For her notable high school career at Sierra Canyon, she earned the Gatorade National Player of the Year award.

JuJu Watkins NIL deal worth

JuJu Watkins’ NIL deal is worth $739K, as per a report on On3.

Read More: JuJu Watkins wingspan

JuJu Watkins NIL deal tracker

JuJu Watkins has endorsed companies like Degree Deodorant, United Airlines, State Farm, Funko, NYX Professional Makeup, Gatorade, Nike, Fletcher Jones Mercedes, Cactus Jack, Instagram, Estée Lauder, Spotify, NerdWallet, AT&T, Morgan & Morgan, RITZ Crackers, Poppi, Dove, Celsius, Taco Bell, Wells Fargo, House of Victory, Fletcher Jones Motorcars, Cash App, Lids, as of March 2025. (via On3).

DateDeal Partners
3/03/25Degree Deodorant
2/27/25United Airlines
11/25/24State Farm
11/14/24Funko
10/29/24NYX Professional Makeup
10/10/24Gatorade
10/08/24Nike
10/04/24Fletcher Jones Mercedes
4/05/24Cactus Jack
3/24/24Instagram
3/24/24Estee Lauder
3/19/24Spotify
3/19/24NerdWallet
3/15/24AT&T
3/13/24Morgan & Morgan
3/10/24RITZ Crackers
2/08/24Poppi
2/02/24Dove
1/21/24Celsius
11/21/23Taco Bell
11/18/23Wells Fargo
11/14/23House of Victory
8/02/23Fletcher Jones Motorcars
7/27/23House of Victory
3/21/23Cash App
11/01/22Lids
10/10/22Nike

Read More: Who are JuJu Watkins Parents?

JuJu Watkins’s notable NIL deals

Nike

JuJu Watkins signed with Nike on October 10, 2022, and renewed her contract on October 8, 2024. As part of the deal, JuJu Watkins endorsed the Nike LA Hoops Hotline through an Instagram reel.

United Airlines

JuJu Watkins signed a NIL deal with United Airlines on February 27, 2025, as per On3 data. United Airlines and JuJu announced the partnership through an Instagram post.

Lids

JuJu Watkins signed with Lids on November 1, 2022. Lids is a sports apparel and headwear retailer company based in Indiana. They sell licensed merchandise from professional and collegiate athletic teams.

Gatorade

JuJu Watkins signed with Gatorade on October 10, 2022. Gatorade produces sports hydration drinks, consisting of electrolytes and carbohydrates and is manufactured by PepsiCo.

Spotify

JuJu Watkins partnered with Spotify to draw up listeners' next song to stream on #DiscoveryMonday, according to Spotify's official X (formerly Twitter) post.

FAQs on JuJu Watkins

A. JuJu Watkins has a listed height of 6 ft 2inch (1.88m). 

A. JuJu Watkins is from Los Angeles, California. 

A. JuJu Watkins plays as a guard. 

A. JuJu Watkins is a sophomore in the 2024-2025 season. 

A. JuJu Watkins attended Sierra Canyon High school. 

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