Coach Prime drops 2-word wholesome comment on daughter Shelomi Sanders endorsing Rihanna's brand

Coach Prime's daughter Shelomi Sanders partnered with singer Rihanna's lingerie brand Savage X Fenty in her latest Instagram post. The Alabama A&M Bulldogs' guard donned the brand's running hot zip-up romper compression (try me purple) and black supple flex two-piece set. Both are priced roughly at $184 for guests and $145 for members.

Sanders posted a series of images working out in the product line, claiming to start the new year on a strong note. The zip-up romper is made out of the highest compression and sweat-wicking fabric to help optimize high-intensity workouts. The supple flex set, made out of a super-soft fabric, is perfect for low-impact workouts and a light day of errands.

"Ready to start the New Year off strong in my @savagexfenty Running Hot romper and Supple Flex set #savagexambassador #FITTOBEYOU," Shelomi wrote in the caption of the post.

As fans congratulated the guard for the partnership, Coach Prime dropped a two-word comment to support her daughter.

"Daddy Face!" Deion Sanders wrote.

"daboo daboo daboo," Shelomi replied.

Deion Sanders' comment on daughter's collaboration with Savage X Fenty by Rihanna (Instagram/@shelomisanders)

Shelomi is one of few college basketball athletes associated with Savage X Fenty to promote its new products. The brand briefly worked with more than 100 student-athletes in the 2024 offseason to market its loungewear and sleepwear collection. Apart from Sanders, Oregon Ducks' Deja Kelly also posted about the product on Wednesday.

Shelomi Sanders' performance this season

The 5-foot-5 guard has already played more games this season than she played in her freshman and sophomore years, making her summer move a success.

Shelomi Sanders, lodging less than 10 minutes of action each season, transferred away from Coach Prime and the Colorado Buffaloe to seek more opportunities. She has been in rotation for all of the Bulldogs games yet, averaging 4.8 minutes of action each contest. Her first points came against Kansas City Roos on Nov. 18, which she celebrated by sharing with her Instagram followers.

The guard topped the moment by posting her career-best six points on 40.0% shooting against the Alabama-Huntsville Chargers. Yet, to achieve her goal of solidifying an impactful role on the Bulldogs' roster, Sanders is also focused on taking care of her body and using her popularity to influence the coming generation of hoopers.