“Holiday sips”: TCU’s $779,00 NIL-valued Hailey Van Lith promotes sparkling water giants

Hailey Van Lith, the former standout player for LSU and Louisville, now represents Texas Christian University (TCU) as their point guard.

Van Lith has partnered with sparkling water company LaCroix, marking her Name, Image, and Likeness (NIL) career. Announcing the deal on Instagram, she expressed her excitement, stating:

"Proud to team up with @lacroixwater for sparkling hydration on and off the court."

This collaboration positions her as LaCroix's first-ever NIL athlete. It also solidified her standing as one of the most marketable college athletes. The athlete posted a story where she could be seen sipping on a can, captioned with:

"Holiday Sips."

Hailey Van Lith promotes sparkling water

Besides this partnership, Van Lith became the central figure in Adidas' NIL campaigns. She has appeared in multiple advertisements for the brand over the past two years. Her endorsement portfolio includes major companies like Fanatics, Dick’s Sporting Goods, and Apple Cash.

According to On3, her NIL deals are valued at an estimated $779,000 annually, making her one of the top-earning athletes in the collegiate space.

After an impressive tenure at Louisville, earning All-ACC honors twice, she transferred to LSU in 2023 to play for the reigning NCAA champions. However, a positional change at LSU led to a drop in her statistics, prompting a move to TCU.

At TCU, Van Lith has recorded her first career double-double. In addition to her athletic prowess, Van Lith has leveraged her substantial social media following, 1.2 million Instagram followers to enhance her NIL opportunities.

Hailey Van Lith's commanding performance lifts TCU

On Sunday, Van Lith demonstrated her athletic dominance as she led No. 11 TCU to a 79-47 victory over Brown. Scoring 17 points while adding five assists, five rebounds, and three steals, she was instrumental in the Horned Frogs’ triumph. Taylor Bigby contributed 11 points, complementing Van Lith’s stellar performance.

The victory marked TCU’s fourth consecutive win, improving their record to 13-1. Despite an earlier setback against No. 3 South Carolina at the Coast to Coast Challenge, the Horned Frogs have regained their momentum.